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In March 2022, ITV announced the launch of ITVX, [3] an integrated advertising and subscription funded platform. The service serves as a replacement for ITV Hub, taking over as the broadcaster's catch-up service, and is positioned as a direct competitor to BBC iPlayer and the Channel 4 VOD service; featuring more exclusive programming, and a selection of FAST channels.
The series premiered in the United Kingdom on ITV1 and on its streaming service ITVX, on 29 September 2024. [9] In Scotland it was broadcast on STV and made available on STV Player . It premiered in the United States on The CW on 2 October 2024, as a part of its 2024–25 television season .
In 2022, when ITVX launched its add-free premium service it included Britbox progammes. In April 2024, BritBox ceased streaming in the UK as a standalone app, as well as no longer being featured as part of other services, such as Amazon Prime Video. Its content has been absorbed entirely into ITVX's premium streaming service. [144]
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Platform 7 is a British four-part psychological thriller television series based on the 2019 novel Platform Seven by Louise Doughty, adapted by Paula Milne and developed by Dancing Ledge Productions for ITVX. It was released on ITVX on 7 December 2023, and will air on 26 August 2024 on ITV1.
In November 2022, ITV announced a new streaming service to replace ITV Hub called ITVX. Launching on 8 December 2022, ITVX provides archive programming for which ITV plc owns the license, live events, and exclusive programming. [48] There will be a free ad-supported tier and a premium subscription which will be ad-free and allow access to ...
24 March 2024 () Passenger is a British dark comedy-thriller television series created by Andrew Buchan in his screenwriting debut. It premiered on ITV1 and ITVX in the United Kingdom before airing on ITV on 24 March 2024.
Nolly is a British three-part biographical television miniseries created by Russell T Davies, starring Helena Bonham Carter as Crossroads star Noele Gordon.The series premiered on 2 February 2023, on the new streaming platform ITVX.