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Guess also created a lower priced collection sold exclusively through its outlet locations, and introduced its first brand extension, the upscale female line of clothing and accessories, named Marciano. [7] Guess continued its Guess Kids clothing line in the early 21st century. In 2006, it began promoting the line through its factory retail stores.
The rebranding made Great Lakes Crossing the largest outlet mall in the state of Michigan, with over 185 stores. [35] Borders, one of the mall's outparcels, went out of business in 2011; two years later, their location became the first Michigan location for 2nd and Charles, a second-hand bookstore owned by Books-A-Million. [36]
Website. www.premiumoutlets.com. Birch Run Premium Outlets is an outlet mall in Birch Run, Michigan. The largest outlet mall in the Midwestern United States, it opened in 1986. It is managed by Premium Outlets, a division of Simon Property Group. The Birch Run Premium Outlets are located approximately halfway between Saginaw and Flint .
Lakeside Mall is a defunct super-regional shopping mall in Sterling Heights, Michigan. Located on the M-59 commercial corridor, the mall is currently anchored by Macy's and JCPenney via exterior entrances, with two vacant anchor stores previously occupied by Lord & Taylor and Sears. With 1,550,000 square feet of retail space spanning two floors ...
Marciano Stores is an American upscale fashion brand, which is owned and operated by Guess Inc named after Guess's co-founder and former CEO, Paul Marciano. It is the first extension line by Guess and includes clothing such as tops, skirts and dresses, jeans and accessories such as necklaces, earrings and bracelets sold exclusively in Marciano and selected Guess stores.
Once they're in-store, the other products increase the sale. That customer helped Gap grow its operational margin 2.5 percentage points over the last year, and drove comparable sales up 5%.
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