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Homes are selling below their asking prices for the first time in late spring since the onset of the COVID-19 pandemic, signaling a potential return to a buyer’s market. According to a report ...
For sale by owner ( FSBO) is the process of selling real estate without the representation of a broker or agent. Homeowners may employ the services of marketing, online listing companies, or market their own property. Typically, they represent themselves with the help of a lawyer or solicitor throughout the sale.
Baby boomers make up the largest share of homebuyers and sellers across the nation, according to the National Association of Realtors' 2023 Home Buyers and Sellers Generational Trends Report. Find...
A Nielsen media research study in 2009 showed that 91% of DVR owners skipped commercials. As a result, traditional TV advertisers are hungry for an effective substitute, and digital out-of-home ads appear to be one of the solutions. Digital out of home advertising seems to be a cost-effective way for promoting or marketing any brand or product.
In 2019, a household earning the local median income could afford to buy the median-priced home in 94% of U.S. counties. Today, that can be said of only 63% of counties. The conservative estimate ...
Buyer agency growth. At one time, all real estate brokers and agents, or Realtors, practiced "single agency", meaning they represented only the buyer or the seller. In the 1990s, the concept of buyer agency became popular, allowing a buyer to retain an agent who would represent the best interests of the buyer alone. The first national company ...
The Home Buyer Index in Franklin County, Ohio, where Columbus is primarily located, shows difficulty has increased steadily since the beginning of 2020, rising from 39.5 in December 2020 to 74.0 ...
A subsequent campaign, "The Home of Home Search", launched in April 2018. Realtor.com's 2021 advertising campaign, "Homes for Every Home Buyer" uses the tagline "to each their home". One ad features rapper Big Boi in "Our First Big Boi House", which depicts first-time homebuyers of color and celebrates Black homeownership.
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