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An anti-perspirant, not available as deodorant body-spray. Only available as anti-perspirant body spray, deodorant stick, and roll-on. Fresh mint scent. Advertising features a man that stays focused when he sprays himself with Axe. Is only available in DRY, not normal. Present 2008 Jet: Sweet and fresh fragrance. Not available as a shower gel.
From 1990 until 1996, geographic names for fragrances were used. In 2009, the brand launched an eight-centimetre container called the Axe Bullet. The brand has also extended into other areas. Most scent names usually have a shower gel to accompany them and sometimes an antiperspirant/deodorant stick and an aftershave lotion.
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Axe – deodorant, shower gel, body spray (Lynx in the UK, Ireland and Australia) Ayush (India) Baby Dove – soaps, lotions, shower gels; Badedas – shower gels (Elida Beauty) Block & Glow (formerly Block & White) – brightening lotion (Philippines) Brisk – hair-styling products for men (Southeast Asia, North America)
Sure anti-perspirant/deodorant line was sold in October 2006 to brand-development firm Innovative Brands; Swisse the distribution rights of popular vitamin line were sold back to Swisse Wellness in 2017 [23] ThermaCare brand heat wraps sold to medical company Wyeth in 2008; Thrill a peach-scented brand of dishwashing liquid, discontinued after ...
Top perfumers helped develop the five new scents. The post Turns out more than 70% of men prefer AXE’s new fine fragrances over Chanel during blind scent test appeared first on In The Know.
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