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Myntra continues to operate as a standalone brand under Flipkart's ownership, focusing primarily on "fashion-conscious" consumers. [14] In 2014, Myntra's portfolio included about 1,50,000 products of over 1,000 brands, with a distribution area of around 9,000 pincodes in India. [15]
A sari (sometimes also saree [1] or sadi) [note 1] is a women's garment from the Indian subcontinent. [2] It consists of an un-stitched stretch of woven fabric arranged over the body as a robe, with one end attached to the waist, while the other end rests over one shoulder as a stole (shawl), [3] sometimes baring a part of the midriff.
Tokyo National Museum. History of clothing in the Indian subcontinent can be traced to the Indus Valley civilization or earlier. Indians have mainly worn clothing made up of locally grown cotton. India was one of the first places where cotton was cultivated and used even as early as 2500 BCE during the Harappan era.
Women in ghagra choli, c. 1872. Ghagra choli (also known as lehenga choli and locally as chaniya choli) is a type of ethnic clothing for women from the Indian Subcontinent, notably in the Indian states of Rajasthan, [1] [2] Gujarat, [3] Madhya Pradesh, Uttar Pradesh, Bihar, Haryana, Punjab, Himachal Pradesh, Uttarakhand, Jammu and Kashmir, as well as in the Pakistani provinces of Punjab and Sindh.
In India, women's clothing varies widely and is closely associated with the local culture, religion and climate. Traditional Indian clothing for women across the country in Indian includes saris worn with choli tops; a skirt called a lehenga or chaniya worn with choli and a dupatta scarf to create an ensemble called a ghagra choli ; while many ...
Jabong.com. Jabong.com was an Indian fashion and lifestyle e-commerce portal founded by Praveen Sinha, Lakshmi Potluri, Arun Chandra Mohan and Manu Kumar Jain. In July, 2016 Flipkart acquired Jabong through its unit Myntra for about $70 million. In February 2020, Flipkart formally shut down Jabong to shift focus completely on its premium ...
In the Punjab region, people wore cotton clothing. Both men and women wore knee-length tops. A scarf was worn over the tops which would be draped over the left shoulder and under the right. A large sheet would be further draped over one shoulder which would hang loose towards the knees. Both male and female wore a dhoti around the waist. [ 1]
Z. Zomato. Categories: Online retailers by country. Retail companies of India. Online companies of India. E-commerce in India.
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