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  2. Retail marketing - Wikipedia

    en.wikipedia.org/wiki/Retail_marketing

    A retail mix is devised for the purpose of coordinating day-to-day tactical decisions. The retail marketing mix typically consists of six broad decision layers including product decisions, place decisions, promotion, price, personnel and presentation (also known as physical evidence). The retail mix is loosely based on the marketing mix, but ...

  3. Retail - Wikipedia

    en.wikipedia.org/wiki/Retail

    Retail is the sale of goods and services to consumers, in contrast to wholesaling, which is sale to business or institutional customers. A retailer purchases goods in large quantities from manufacturers, directly or through a wholesaler, and then sells in smaller quantities to consumers for a profit. Retailers are the final link in the supply ...

  4. History of retail - Wikipedia

    en.wikipedia.org/wiki/History_of_retail

    The history of retail encompasses the sale of goods and services to consumers across all cultures and time periods from ancient history to the present. [ 1] Commerce first took the form of bargaining between early human civilizations. Beginning with Middle Eastern towns in the 7th millennium BCE, retail markets emerged when civilizations ...

  5. 7 Surprisingly Good Jobs You Can Land After A Retail Gig - AOL

    www.aol.com/news/2013-07-31-retail-gigs-lead...

    By Susan Ricker More than 15 million people work in retail, according to the Bureau of Labor Statistics, and a recent CareerBuilder survey found that 33 percent of retail employers are likely to ...

  6. Retail media - Wikipedia

    en.wikipedia.org/wiki/Retail_Media

    Retail media is marketing to consumers at or near their point of purchase, or point of choice between competing brands or products. Common techniques include in-store advertising, online advertising, sampling, loyalty cards and coupons or vouchers. The planning and use of retail media is a key component in the delivery of shopper marketing ...

  7. Marketing mix - Wikipedia

    en.wikipedia.org/wiki/Marketing_mix

    Marketing mix. The marketing mix is the set of controllable elements or variables that a company uses to influence and meet the needs of its target customers in the most effective and efficient way possible. These variables are often grouped into four key components, often referred to as the "Four Ps of Marketing." These four P's are:

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