Search results
Results From The WOW.Com Content Network
The International Marketing Review is a peer-reviewed academic journal published by Emerald Group Publishing. It was established in 1983. The editors-in-chief are Jeryl Whitelock ( University of Bradford) and John Cadogan ( University of Loughborough ).
Global marketing is also a field of study in general business management that markets products, solutions and services to customers locally, nationally, and internationally. [3] [4] International marketing is the application of marketing principles in more than one country, by companies overseas or across national borders. [5]
Market research is a way of getting an overview of consumers' wants, needs and beliefs. It can also involve discovering how they act. The research can be used to determine how a product could be marketed. Peter Drucker believed [ 15] market research to be the quintessence of marketing. Market research is a way that producers and the marketplace ...
Theodore Levitt. Theodore Levitt (March 1, 1925 – June 28, 2006) was a German-born American economist and a professor at the Harvard Business School. He was editor of the Harvard Business Review, noted for increasing the Review's circulation and popularizing the term globalization. In 1983, he proposed a definition for corporate purpose ...
The country-of-origin effect ( COE ), also known as the made-in image and the nationality bias, [ 1] is a psychological effect describing how consumers' attitudes, perceptions and purchasing decisions are influenced by products' country of origin labeling, which may refer to where: a brand is based, a product is designed or manufactured, or ...
Internationalization. In economics, internationalization or internationalisation is the process of increasing involvement of enterprises in international markets, although there is no agreed definition of internationalization. [1] Internationalization is a crucial strategy not only for companies that seek horizontal integration globally but ...
Marketing. Marketing research is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and services. The goal is to identify and assess how changing elements of the marketing mix impacts customer behavior . This involves specifying the data required to address these ...
International business refers to the trade of Goods and service goods, services, technology, capital and/or knowledge across national borders and at a global or transnational scale. It involves cross-border transactions of goods and services between two or more countries. Transactions of economic resources include capital, skills, and people ...