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YouTube’s second-quarter 2023 ad sales had a modest year-over-year uptick, rising 4.4% to $7.67 billion, a reversal after three consecutive quarters of declines at the video platform. Alphabet ...
By comparison, YouTube ad sales fell almost 8% in Q4 of 2022. Note that Alphabet, parent of Google and YouTube, does not break out subscription revenue from YouTube TV or other premium services.
In its earnings reports, Alphabet breaks out only YouTube ad sales. That excludes subscription revenue from YouTube TV, YouTube Premium and YouTube Music, as well as revenue from YouTube’s ...
Title screen of YouTube Originals. YouTube Premium, formerly known as YouTube Red, is a subscription service that provides advertising-free streaming of all videos hosted by YouTube, offline play and background playback of videos on mobile devices, access to advertising-free music streaming through YouTube Music, and access to "YouTube Original" series and films.
Advertising revenue is the monetary income that individuals and businesses earn from displaying paid advertisements on their websites, social media channels, or other platforms surrounding their internet-based content. In September 2018, the U.S Internet advertising market was estimated to be worth $111 billion, with market share being held ...
In August 2021, YouTube began piloting a second subscription tier, "YouTube Premium Lite" in European markets such as Belgium, Denmark, Finland, Luxembourg, Norway and Sweden, at a price point of €6.99. It contained only the ad-free viewing benefit. [28] YouTube discontinued the Premium Lite plan in October 2023. [29]
(The advertising figures don’t include subscription revenue from YouTube’s business.) That said, primetime TV ad spending on U.S. networks in the first half of 2024 was down 2.8%, per ...
It also offers YouTube Premium, a paid subscription option for watching content without ads. YouTube incorporated Google's AdSense program, generating more revenue for both YouTube and approved content creators. In 2022, YouTube's annual advertising revenue increased to $29.2 billion, more than $9 billion higher than in 2020.