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In 2011, L'eggs aired a new advertising campaign – its first since 1996. A television commercial showed active young adults trying on different pairs and dancing in the street wearing L'eggs pantyhose. L'eggs intended the campaign to appeal to new, younger consumers. According to some industry analysts, the market had stabilized at a low level.
File:Jacki Sorensen and L'eggs.jpg. Size of this preview: 800 × 557 pixels. Other resolutions: 320 × 223 pixels | 640 × 445 pixels | 1,024 × 712 pixels | 1,280 × 890 pixels | 1,600 × 1,113 pixels. Original file (1,600 × 1,113 pixels, file size: 221 KB, MIME type: image/jpeg) Wikimedia Commons Commons is a freely licensed media file ...
L'eggs Sets Out to Make Pantyhose Cool With New Ad Push. Barbara Thau. Updated July 14, 2016 at 9:16 PM. She's got Leggs. ... by taking up the more modern moniker "sheer tights." ...
Hanesbrands Inc. is an American multinational clothing company based in Winston-Salem, North Carolina. [6] It employs 65,300 people internationally. [7] On September 6, 2006, the company and several brands were spun off by the Sara Lee Corporation . Hanesbrands owns several clothing brands, including Hanes, Champion, Playtex, Bali, L'eggs, Just ...
Costume designer Jennifer Johnson on working with Emma Stone, Joe Alwyn and Yorgos Lanthimos
In 1973, in order to compete with the L'eggs brand (currently owned by HanesBrands), Kayser-Roth launched No Nonsense, which was one of the first brands of hosiery to be sold in supermarkets, drugstores and discount department stores. In 1975, Kayser-Roth was purchased by conglomerate Gulf+Western Industries.
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