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Search engine optimization (SEO) is a set of practices designed to improve the appearance and positioning of web pages in organic search results. Learn more about Google SEO and how to earn high-quality traffic to your website.
Learn what search engine optimization is, why it matters, and all the need-to-know basics to start yourself off right. Download your free Quick Start Worksheet. Chapter 2: How Search Engines Work – Crawling, Indexing, and Ranking
SEO stands for “search engine optimization.” It’s the practice of increasing both the quality and quantity of website traffic, as well as exposure to your brand, through non-paid (also known as "organic") search engine results.
On-page SEO is the practice of optimizing individual web page's content and HTML source code to rank higher and earn more relevant traffic in search engines.
Chapter 1: SEO 101. 10 blue links: The format search engines used to display search results; ten organic results all appearing in the same format. Black hat: Search engine optimization practices that violate Google’s quality guidelines. Crawling: The process by which search engines discover your web pages.
When combined with strong technical SEO foundations, great on-page SEO, excellent content, and a good user experience, link building can be super effective at driving more organic traffic. Today, the need for quality, relevance, and authenticity has never been more important.
A backlink is a link created when one website links to another. Backlinks are also called “links”, or "inbound links", or "incoming links." Backlinks are important to people moving around the internet and to Search Engine Optimization (SEO). Tools: Check your backlinks with Link Explorer.
The role that SEO has in digital marketing involves optimizing a website to improve its ranking on search engine results pages (SERPs), which can help increase your reach to potential customers, and support your wider digital marketing efforts.
The best tools to analyze search performance, monitor SERPs, keywords, and competitor analysis: 1. Bing Webmaster Tools. While Google Webmaster Tools gets all the glory, folks forget that Bing Webmaster offers a full suite of website and search analytics.
Ranking refers to where a URL appears on a SERP (Search Engine Result Page). Search visibility refers to how prominently a piece of content is displayed in search engine results.