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Marketing. Promotional merchandise are products branded with a logo or slogan and distributed at little or no cost to promote a brand, corporate identity, or event. Such products, which are often informally called promo products, swag[ 1] ( mass nouns ), tchotchkes, or freebies ( count nouns ), are used in marketing and sales.
For the band, see Senior Discount (band). Discounts and allowances are reductions to a basic price of goods or services. They can occur anywhere in the distribution channel, modifying either the manufacturer's list price (determined by the manufacturer and often printed on the package), the retail price (set by the retailer and often attached ...
The word may also refer to free promotional items dispensed at trade shows, conventions, and similar commercial events. They can also be sold as cheap souvenirs in tourist areas, which are sometimes called "tchotchke shops".
v. t. e. In marketing, premiums are promotional items — toys, collectables, souvenirs and household products — that are linked to a product, and often require proofs of purchase such as box tops or tokens to acquire. [1] [2] The consumer generally has to pay at least the shipping and handling costs to receive the premium.
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Resale price maintenance ( RPM) or, occasionally, retail price maintenance is the practice whereby a manufacturer and its distributors agree that the distributors will sell the manufacturer's product at certain prices (resale price maintenance), at or above a price floor (minimum resale price maintenance) or at or below a price ceiling (maximum ...
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