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Thinking like a designer can transform the way organizations develop products, services, processes, and strategy. This approach, which is known as design thinking, brings together what is desirable from a human point of view with what is technologically feasible and economically viable.
At IDEO, we believe that applying design thinking with integrity means continuing to deepen and refine—to be lifelong learners and practitioners at the same time. Leading up to the advent of design thinking, there were numerous approaches, practitioners, writers, and books that paved the way.
Design thinking simultaneously considers what is desirable from a human point of view, what is technologically feasible, and what is economically viable. It also allows people who aren’t trained as designers to use creative tools to address a vast range of challenges.
IDEO CEO Tim Brown writes that design isn't just the beautiful wrapper that holds an idea—instead, it's an integrated process that can transform products, services, process, and even strategy. Read the piece here.
What design thinking does do is draw on the mindset that skilled designers cultivate—strategies for unlocking creativity, approaching the unknown with curious confidence, and being unafraid to try new approaches.
There’s no one definition of design thinking. At IDEO, it’s a set of both mindsets and design-based activities that foster the collaboration required to solve problems in human-centered ways. It’s not a fail-safe approach; nor is it the only approach.
Design thinking is a human-centered approach to innovation that draws from the designer’s toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.
What if we had a new way to design products, services, and businesses that were good for people, the planet, and business? That's one of the questions we were seeking to answer when IDEO teamed up with the Ellen MacArthur Foundation to launch the Circular Design Guide.
From “Be Optimistic” to “Talk Less, Do More,” they’re the ties that bind us as a culture. I spell out all 7 values in the slideshow below, which also lives on SlideShare’s #CultureCode blog, alongside other inspiring companies like Netflix, Zappos, and Fab.
IDEO introduces design thinking, how it came to be, how it is being used, and steps and tools for mastering it.