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In business, a B Corporation (also B Corp) is a for-profit corporation certified by B Lab for its social impact. B Corp certification is conferred by B Lab, a global non-profit organization. To be granted and to maintain certification, companies must receive a minimum score of 80 from an assessment of its social and environmental performance ...
Corporate identity is the set of multi-sensory elements that marketers employ to communicate a visual statement about the brand to consumers. [ 2] These multi-sensory elements include but are not limited to company name, logo, slogan, buildings, décor, uniforms, company colors and in some cases, even the physical appearance of customer-facing ...
11. Kraft Foods (2009) Kraft Foods' 2009 rebrand introduced a new logo with a swoosh design that featured a slimmer font and a colorful "flavor burst" above the name. Though the thinner styling ...
A multinational corporation (MNC; also called a multinational enterprise (MNE), transnational enterprise (TNE), transnational corporation (TNC), international corporation, or stateless corporation, [1] – with subtle but contrasting senses) is a corporate organization that owns and controls the production of goods or services in at least one country other than its home country.
Swoosh. The Swoosh is the logo of American sportswear designer and retailer Nike. Today, it has become one of the most recognizable brand logos in the world, and the most valuable, having a worth of $26 billion alone. [ 1][ 2] Bill Bowerman and Phil Knight founded Nike on January 25, 1964, as Blue Ribbon Sports (BRS).
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