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Limited Too was a clothing and lifestyle retailer, and current brand, targeting the tween girl market, formerly owned by Tween Brands, Inc. (formerly known as Limited Too, Inc. and Too, Inc. ). Since 2015, the brand has been owned by Bluestar Alliance, LLC, having lain dormant for six years after the store bearing its name converted to Justice.
Over the next couple of years, over 500 Limited Too stores were rebranded as Justice and a handful shut down. ... In 2017, they even had a back-to-school pop up shop in New York City.
Limited Too was created by The Limited, Inc. in 1987 as a younger girls/infants version of The Limited. In 1996, a new senior management team refocused Limited Too into a preteen girls fashion store. In 1999, Limited Too, Inc. spun off to establish a strong and independent brand identity.
In 2009, Ascena Retail Group expanded into the girls' clothing market by purchasing Tween Brands, the owner of the Justice chain of 891 stores. Justice, which is aimed at girls between ages 7 and 14, is the successor of Limited Too, originally launched in 1987 by The Limited. Limited Too changed its name to Tween Brands in 2008, and the company ...
The brand was discontinued in 2008. Now, more than 15 years later, Limited Too is coming back. Limited Too will officially relaunch July 12, the brand announced Friday. The relaunch is geared ...
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The 1990s included the initial development of the Limited Too (which was renamed Justice in 2008), Bath & Body Works, Structure, and Victoria's Secret Beauty. Galyan's, a sporting goods store, was also purchased. Later in 1998, several Bath & Body Works stores were converted to The White Barn Candle Company stores to begin a home fragrance brand.
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