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Justice is a clothing brand sold exclusively through Walmart targeting the tween girl market. In 2020, it became a brand owned by the private equity firm Bluestar Alliance. Justice makes apparel, underwear, sleepwear, swimwear, lifestyle, accessories, and personal care products for girls age roughly 6–12. Justice began with operating retail ...
Limited Too was a clothing and lifestyle retailer, and current brand, targeting the tween girl market, formerly owned by Tween Brands, Inc. (formerly known as Limited Too, Inc. and Too, Inc.). Since 2015, the brand has been owned by Bluestar Alliance, LLC, having lain dormant for six years after the store bearing its name converted to Justice. [1]
In 2009, Ascena Retail Group expanded into the girls' clothing market by purchasing Tween Brands, the owner of the Justice chain of 891 stores. [8] Justice, which is aimed at girls between ages 7 and 14, is the successor of Limited Too, originally launched in 1987 by The Limited. Limited Too changed its name to Tween Brands in 2008, and the ...
In 2008, Tween Brands announced that it would discontinue Limited Too. Over the next couple of years, over 500 Limited Too stores were rebranded as Justice and a handful shut down. If you’ve ...
Limited Too has officially relaunched, more than 15 years after it closed in 2008. Design manager Petra Kennedy discusses the relaunch, reaching tweens and more. Limited Too returns after a 15 ...
After changing its name to Tween Brands in 2006 and shuttering or rebranding most locations a few years later, Blue Alliance acquired the name Limited Too and relaunched almost 200 stores in 2016 ...
Limited Too was beloved for its colorful designs and glittery accessories. Bluestar Alliance bought the name of the '90s brand for girls and tweens, according to Lisa Fuckenscher at The New York Post.
Express, Inc.[5] is an American fashion retailer whose portfolio includes Express, Bonobos and UpWest. The Company operates an omnichannel platform as well as physical and online stores. The company consists of the brands Express, Bonobos, and UpWest, and is traded on the OTC Pink under the symbol EXPR. The company is headquartered in Columbus ...