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Ray-Ban is a brand of luxury sunglasses and eyeglasses created in 1936 by Bausch & Lomb. The brand is best known for its Wayfarer and Aviator lines of sunglasses. In 1999, Bausch & Lomb sold the brand to Italian eyewear conglomerate Luxottica Group for a reported $640 million.
EssilorLuxottica retail brands by number of locations in 2020 [34] Brand name Number of locations Sunglass Hut: 3,239 Óticas Carol 1,402 LensCrafters: 1,094 Vision Express 549 Pearle Vision: 548 Target Optical: 536 GMO 447 Salmoirgahi & Viganò 389 Oakley: 384 OPSM: 376 Ray-Ban: 248 David Clulow Optical 123 All others 153
1950s singer Buddy Holly helped popularise Wayfarers. Ray-Ban Wayfarer sunglasses and eyeglasses have been manufactured by Ray-Ban since 1952. Made popular in the 1950s and 1960s by music and film icons such as Buddy Holly, Roy Orbison and James Dean, Wayfarers almost became discontinued in the 1970s, before a major resurgence was created in the 1980s through massive product placements.
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That's a low bar, given how deeply its first generation of the Ray-Ban glasses from 2021 disappointed — selling only about 300,000 pairs, less than 10% of which were still in use last summer.
The glasses will also include a new array of Transitions lenses from Ray-Ban maker EssilorLuxottica. The Ray-Ban Meta Wayfarer with polarized lenses costs $329, while the Transitions options are ...
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