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  2. Click fraud - Wikipedia

    en.wikipedia.org/wiki/Click_fraud

    Click fraud is a type of fraud that occurs on the Internet in pay per click (PPC) online advertising. In this type of advertising, the owners of websites that post the ads are paid based on how many site visitors click on the ads. Fraud occurs when a person, automated script, computer program or an auto clicker imitates a legitimate user of a ...

  3. List of most expensive domain names - Wikipedia

    en.wikipedia.org/wiki/List_of_most_expensive...

    Retrieved 2019-05-04. LasVegas.com is one of the most expensive domain purchases in history. The domain name sold for a whopping $90 million in 2005... ^ "Update on $3.8M IT.com Sale Including Payment Plan and New Use of Domain to Sell IT.com Sub-Domains". www.dnjournal.com. Retrieved 2021-11-01.

  4. Search engine optimization - Wikipedia

    en.wikipedia.org/wiki/Search_engine_optimization

    Successful search optimization for international markets may require professional translation of web pages, registration of a domain name with a top level domain in the target market, and web hosting that provides a local IP address. Otherwise, the fundamental elements of search optimization are essentially the same, regardless of language. [67]

  5. Google Ads - Wikipedia

    en.wikipedia.org/wiki/Google_Ads

    Google Ads. Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, and videos to web users. [ 2] It can place ads in the results of search engines like Google Search (the Google Search Network), mobile apps, videos, and on non-search websites ...

  6. Online advertising - Wikipedia

    en.wikipedia.org/wiki/Online_advertising

    v. t. e. Online advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising that uses the Internet to promote products and services to audiences and platform users. [ 1] Online advertising includes email marketing, search engine marketing (SEM), social media ...

  7. Domain name registrar - Wikipedia

    en.wikipedia.org/wiki/Domain_name_registrar

    As of 2023, the retail cost generally ranges from a low of about $9.70 per year to about $35 per year for a simple com domain registration, although registrars often discount the price for a registration when ordered with other products such as web hosting services. The price for other gTLD registrations or renewals can vary.

  8. Domain Name System - Wikipedia

    en.wikipedia.org/wiki/Domain_Name_System

    e. The Domain Name System ( DNS) is a hierarchical and distributed name service that provides a naming system for computers, services, and other resources on the Internet or other Internet Protocol (IP) networks. It associates various information with domain names (identification strings) assigned to each of the associated entities.

  9. Cost per action - Wikipedia

    en.wikipedia.org/wiki/Cost_per_action

    Cost per action ( CPA ), also sometimes misconstrued in marketing environments as cost per acquisition, is an online advertising measurement and pricing model referring to a specified action, for example, a sale, click, or form submit (e.g., contact request, newsletter sign up, registration, etc.). Direct response advertisers often consider CPA ...