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More than just a piece of embroidery, the Lacoste logo epitomizes a blend of sportswear functionality and everyday elegance. It’s a fashion statement, a badge of premium quality, and to many, a symbol evoking the rebel spirit and innovation of its tennis legend founder, René Lacoste.
A 1920s French tennis star put the little reptilian logo onto a white polo shirt. Emily Spivack. June 4, 2013. When French tennis players Henri Cochet and René Lacoste met at the net in this...
The very first Lacoste logo, introduced in 1933, featured a particularly detailed image of a crocodile, with its tail elevated, and its mouth opened wide. The animal was placed horizontally in the brand mark, facing towards the right-hand side.
Lacoste tried to block an application from Crocodile to register its logo in China during the 1990s, and the dispute ended in a settlement. As part of the agreement, Crocodile agreed to change its logo, which now sports scalier skin, bigger eyes and a tail that rises vertically.
The Lacoste logo is associated with the nickname of its founder, tennis player René Lacoste. In one of the matches, he bet on a luxurious crocodile leather suitcase. As a result, the press dubbed him “Alligator,” and then René was called “Crocodile.”
This distinctive crocodile emblem has become synonymous with the brand, representing its rich heritage and timeless style. In this article, we’ll delve deeper into the meaning, history, design influences, and evolution of the Lacoste logo.
Explore the captivating evolution of the Lacoste logo design! From its origins to today, discover the strategy and meaning behind this iconic brand!