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Overview. Marketing automation in email campaigns primarily involves the use of software or web-based services to execute, manage, and automate marketing tasks and processes. Automation methods are extensively used to replace manual and repetitive tasks where possible and to implement more personalized approaches for interactions. [1] [2] [3] [4]
Website. www .mailchimp .com. Mailchimp is a marketing automation and email marketing platform. [ 5][ 6][ 7] "Mailchimp" is the trade name of its operator, Rocket Science Group, [ 8] an American company founded in 2001 by Ben Chestnut and Mark Armstrong, [ 9] with Dan Kurzius joining at a later date. [ 10]
Equinox International (dissolved in 2001) European Grouping of Marketing Professionals /CEDIPAC SA (dissolved in 1995) European Home Retail (dissolved in 2007) Fortune Hi-Tech Marketing (dissolved in 2013) FundAmerica (bankrupt in 1990) [ 25] Holiday Magic (dissolved in 1974)
Marketing automation refers to software platforms and technologies designed for marketing departments and organizations automate repetitive tasks [ 1] and consolidate multi-channel (email, SMS, chatbot, social media) interactions, tracking and web analytics, lead scoring, campaign management and reporting into one system. [ 2]
Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations.
Some bulk email software programs are self-hosted. The customer buys a license or develops his own program and then hosts the program. Generally the advantage of this type of program is the lack of ongoing monthly fees for the owner/developer of the program. The disadvantage of using this option is that the delivery rate is reduced as users ...
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