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  2. Loyalty program - Wikipedia

    en.wikipedia.org/wiki/Loyalty_program

    A loyalty program typically involves the operator of a particular program set up an account for a customer of a business associated with the scheme, and then issue to the customer a loyalty card (variously called rewards card, points card, advantage card, club card, or some other name) which may be a plastic or paper card, visually similar to a ...

  3. Loyalty marketing - Wikipedia

    en.wikipedia.org/wiki/Loyalty_marketing

    Loyalty marketing is a marketing strategy in which a company focuses on growing and retaining existing customers through incentives. Branding, product marketing, and loyalty marketing all form part of the customer proposition – the subjective assessment by the customer of whether to purchase a brand or not based on the integrated combination of the value they receive from each of these ...

  4. Splashdot - Wikipedia

    en.wikipedia.org/wiki/Splashdot

    Splashdot is a privately held company based in Vancouver. The company provides online loyalty programs and interactive promotions using gamification techniques, and powered by their software platform, nCentive. Founded in 2000 by Jonathan Csakany, President, and Patrick Watson, CEO, SplashDot progressed from offering user-generated content ...

  5. A Guide to Using Loyalty Programs for Discounts and Freebies

    www.aol.com/guide-using-loyalty-programs...

    4. Combine loyalty programs with Other Discounts: To maximize your savings, stack loyalty program benefits with other discounts, such as coupons, sales, or cashback offers. This approach can lead ...

  6. Loyalty business model - Wikipedia

    en.wikipedia.org/wiki/Loyalty_business_model

    The loyalty business model is a business model used in strategic management in which company resources are employed so as to increase the loyalty of customers and other stakeholders in the expectation that corporate objectives will be met or surpassed. A typical example of this type of model is: quality of product or service leads to customer ...

  7. Why Owner cofounder and CEO Adam Guild is serving up software ...

    www.aol.com/finance/why-owner-cofounder-ceo-adam...

    When Guild and I met in March, The Toss had just recently started using Owner’s software, a platform built to manage the digital presence of mom-and-pop restaurants. Tracy Everett, owner and ...

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