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Example of psychological pricing at a gas station. Psychological pricing (also price ending or charm pricing) is a pricing and marketing strategy based on the theory that certain prices have a psychological impact. In this pricing method, retail prices are often expressed as just-below numbers: numbers that are just a little less than a round ...
In social theory, reflexivity may occur when theories in a discipline should apply equally to the discipline itself; for example, in the case that the theories of knowledge construction in the field of sociology of scientific knowledge should apply equally to knowledge construction by sociology of scientific knowledge practitioners, or when the subject matter of a discipline should apply ...
The bandwagon effect is a psychological phenomenon where people adopt certain behaviors, styles, or attitudes simply because others are doing so. [ 1] More specifically, it is a cognitive bias by which public opinion or behaviours can alter due to particular actions and beliefs rallying amongst the public. [ 2]
A sociological theory is a supposition that intends to consider, analyze, and/or explain objects of social reality from a sociological perspective, [ 1]: 14 drawing connections between individual concepts in order to organize and substantiate sociological knowledge. Hence, such knowledge is composed of complex theoretical frameworks and ...
Social exchange theory is a sociological and psychological theory that studies the social behavior in the interaction of two parties that implement a cost-benefit analysis to determine risks and benefits. The theory also involves economic relationships—the cost-benefit analysis occurs when each party has goods that the other parties value. [ 1]
Scarcity, in the area of social psychology, works much like scarcity in the area of economics. Scarcity is basically how people handle satisfying themselves regarding unlimited wants and needs with resources that are limited. [ 1] Humans place a higher value on an object that is scarce, and a lower value on those that are in abundance.
Performativity. Performativity is the concept that language can function as a form of social action and have the effect of change. [ 1] The concept has multiple applications in diverse fields such as anthropology, social and cultural geography, economics, gender studies ( social construction of gender ), law, linguistics, performance studies ...
Ethnomethodology is a fundamentally descriptive discipline which does not engage in the explanation or evaluation of the particular social order undertaken as a topic of study., [ 5] "to discover the things that persons in particular situations do, the methods they use, to create the patterned orderliness of social life".