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Ray-Ban is a brand of luxury sunglasses and eyeglasses created in 1936 by Bausch & Lomb. The brand is best known for its Wayfarer and Aviator lines of sunglasses. In 1999, Bausch & Lomb sold the brand to Italian eyewear conglomerate Luxottica Group for a reported $640 million.
Ray-Ban Wayfarer sunglasses and eyeglasses have been manufactured by Ray-Ban since 1952. Made popular in the 1950s and 1960s by music and film icons such as Buddy Holly , Roy Orbison and James Dean , Wayfarers almost became discontinued in the 1970s, before a major resurgence was created in the 1980s through massive product placements .
In 2021, the agreements between brand owners and films and television programs were worth more than US$20 billion. [5] While references to brands (real or fictional) may be voluntarily incorporated into works to maintain a feeling of realism or be a subject of commentary, [6] product placement is the deliberate incorporation of references to a ...
Ray-Ban 50mm Classic Wayfarer Polarized Sunglasses. There may be no sunglasses brand that gets more royal love than Ray-Ban. Kate Middleton, Princess Diana, King Charles, Prince William, Prince ...
Under these new policies, HFPA members shall not be permitted to accept promotional materials or other gifts from studios, publicists, actors, directors or others associated with motion pictures ...
Trade discounts are given to try to increase the volume of sales being made by the supplier. The discount described as trade rate discount is sometimes called "trade discount". Trade discount is the discount allowed on retail price of a product or something. for e.g. Retail price of a cream is 25 and trade discount is 2% on 25.
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