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L'eggs. 1971 magazine advertisement. L'eggs is a brand of pantyhose, introduced in 1969 by Hanes. The novel developments were the egg-shaped plastic product container, the shift to consignment sales in drug stores and groceries, and the in-store product racks designed to emphasize the egg shape. The brand logo hinted at a pair of chicks or eggs ...
Knee highs. Knee highs are hosiery that cover the feet and legs up to the knee. A fashion accessory for casual and classic cool or warm weather apparel. [1] Typically worn by women in many societies, they are sometimes worn with modern semi-formal attire. Unlike ordinary socks, they are generally made of nylon or other stocking materials.
Knee-high stockings are more comfortable, easier to apply, and wearing them increases patients' compliance with treatment. [22] Knee-high stockings are easier to size for limb measurement than thigh-high compression stockings. [9] Thigh-high compression stockings may create a tourniquet effect and cause localized restriction when rolled down. [23]
The ad push reflects consumer research that hosiery is making a comeback and drives home the message that L'eggs offers women the perfect, everyday, finishing touch for any outfit and any occasion ...
Hundreds of thousands of the tiny wind-soaring and itch-inducing critters can fall from trees every day and are packed with a venom that can paralyze prey 166,000 times their size.
In 1973, in order to compete with the L'eggs brand (currently owned by HanesBrands), Kayser-Roth launched No Nonsense, which was one of the first brands of hosiery to be sold in supermarkets, drugstores and discount department stores. In 1975, Kayser-Roth was purchased by conglomerate Gulf+Western Industries. [2]
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