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When Burger King released tie-in toys for the movie Toy Story, the green army men were not featured with weapons, but only the variations of leader, radio operator, minesweeper, and man with binoculars. [7] An unusual use for army men was attaching poems to them and scattering them around in a "guerrilla poetry" scheme. [8]
Burger King created a line of kids' meal toys to promote Small Soldiers. They were met with some controversy after the film received a PG-13 rating from the Motion Picture Association of America (MPAA). Burger King executives claimed this caught the company by surprise as they were led to believe the film would receive no higher than a PG rating.
In 1994, Disney switched from McDonald's to Burger King, signing a 10-movie promotional contract which would include such top 10 films as Aladdin (1992), Beauty and the Beast (1991), The Lion King (1994), and Toy Story (1995). [22] Burger King created kids' meal toys to promote the DreamWorks Pictures film Small Soldiers (1998). This led to ...
On 2 October 2013, Burger King announced on Twitter that it was changing its name to Fries King. The name change was a publicity stunt held in conjunction with the introduction of the new Satisfries. The chain also rebranded one of its locations with the new Fries King logo, signage and packaging.
In 1991 Burger King signed a ten-film contract with Disney, a venture that was very successful. Burger King promoted films such as Beauty and the Beast (1991), Aladdin (1992), The Lion King (1994), Pocahontas (1995), Toy Story (1995) and The Hunchback of Notre Dame (1996). [77]
Similar to Mattel's Food Fighters, the figures are non-poseable and made of soft, hollow plastic much like squeaky toys. They each include a weapon accessory that fastens onto the figure and a brief, humorous character description on the cardback. Burger King also produced a series of tie-in toys as Kids' Meal premiums.
The Burger King: Burger King restaurants: 1974–1990, 2004–2011, 2016–present [3] Sir Shake-A-Lot: 1976–1980: knight who craved milk shakes The Burger Thing: 1976–1980: large hamburger puppet The Duke of Doubt: 1976–1980: arch-nemesis of the Burger King The Wizard of Fries: 1976–1980: robot powered by French fries Burger King Kids ...
Burger King offered miniaturized plastic as well as plush versions of Groovy Girls in its global Kids Meal program, which ran from February 12, 2007 to March 18, 2007. [4] That year, Manhattan Toy also partnered with the Girl Scouts to develop a line extension of dolls called Troop Groovy Girls. [ 5 ]
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