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In a 2006 study, The Hartman Group marketing research firm issued a report which found that "Five of the top 10 "likely to purchase" private label brands are managed by Walmart including: Great Value, Equate, Sam's Choice, Walmart, and Member's Mark (Sam's Club), per the study."
In the 1960s and 1970s the term "discount department store" was used, and chains such as Kmart, Zodys and TG&Y billed themselves as such. The term "discount department store" or "off-price department store" is sometimes applied to big-box discount retailers of apparel and home goods, such as Ross Dress for Less, Marshalls, TJ Maxx, and Burlington.
Walmart Discount Stores, also branded as simply "Walmart", are discount department stores with sizes varying from 30,000 to 221,000 square feet (2,800 to 20,500 square meters), with the average store covering 105,000 square feet (9,800 square meters). [4] They carry general merchandise and limited groceries.
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