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Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers or simply Crossing the Chasm (1991, revised 1999 and 2014), is a marketing book by Geoffrey A. Moore that examines the market dynamics faced by innovative new products, with a particular focus on the "chasm" or adoption gap that lies between early and mainstream markets.
The blue curve is broken into sections of adopters. Diffusion of innovations is a theory that seeks to explain how, why, and at what rate new ideas and technology spread. The theory was popularized by Everett Rogers in his book Diffusion of Innovations, first published in 1962. [ 1 ]
Rogers ' bell curve. The technology adoption lifecycle is a sociological model that describes the adoption or acceptance of a new product or innovation, according to the demographic and psychological characteristics of defined adopter groups. The process of adoption over time is typically illustrated as a classical normal distribution or "bell ...
The book aims to teach people that adoption is a wonderful way to build a forever family. ... New book teaches families about adoption, based on real-life story of senior dog. Adam England. June ...
The Bass model or Bass diffusion model was developed by Frank Bass. It consists of a simple differential equation that describes the process of how new products get adopted in a population. The model presents a rationale of how current adopters and potential adopters of a new product interact. The basic premise of the model is that adopters can ...
A core focus of the novel is the evolution of the relationships between Jude, Willem, JB, Malcolm and Jude's adoptive father, Harold. Jude's life in particular is populated by men who love and care about him, as well as men who exploit and abuse him, and those who fall in between the two categories.
The Handmaid's Tale is a futuristic dystopian novel [6] by Canadian author Margaret Atwood published in 1985. [7] It is set in a near-future New England in a patriarchal, totalitarian theonomic state known as the Republic of Gilead, which has overthrown the United States government. [8] Offred is the central character and narrator and one of ...
Digging to America is a story set in Baltimore, Maryland about two very different families’ experiences with adoption and their relationships with each other. Sami and Ziba Yazdan, an Iranian-American couple, and Brad and Bitsy Dickinson-Donaldson, an all-American suburban couple, meet at the airport on the day their adopted infant daughters arrive from Korea.