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2. Better Business Bureau (BBB) complaints and accreditation ...

   www.aol.com/lifestyle/better-business-bureau-bbb...

   These review ratings are out of five stars, and they're separate from BBB letter grades and accreditation. That means you could find a company with three out of five stars among reviews, but an A+ ...

3. ConsumerAffairs - Wikipedia

   en.wikipedia.org/wiki/ConsumerAffairs

   ConsumerAffairs. ConsumerAffairs is an American customer review and consumer news platform that provides information for purchasing decisions around major life changes or milestones. [5] The company's business-facing division provides SaaS that allows brands to manage and analyze review data to improve their products and customer service. [6 ...

4. Consumers' Checkbook - Wikipedia

   en.wikipedia.org/wiki/Consumers'_Checkbook

   Consumers' Checkbook /Center for the Study of Services (doing business as Consumers’ CHECKBOOK) is an independent, nonprofit consumer organization. It was founded in 1974 [ 1] in order to provide survey information to consumers about vendors and service providers. There are both print and online publications in the Boston, Chicago, Delaware ...

5. Better Business Bureau - Wikipedia

   en.wikipedia.org/wiki/Better_Business_Bureau

   The Better Business Bureau (BBB) is an American private, 501(c)(6) nonprofit organization founded in 1912. BBB's self-described mission is to focus on advancing marketplace trust, [2] consisting of 92 independently incorporated local BBB organizations in the United States and Canada, coordinated under the International Association of Better Business Bureaus (IABBB) in Arlington, Virginia.

6. Insurance company ratings explained - AOL

   www.aol.com/finance/insurance-company-ratings...

   NAIC’s complaint index shows the number of complaints lodged against a company, broken down by product line. With a benchmark index of 1.0, anything above that indicates a higher number of ...

7. Egan-Jones Ratings Company - Wikipedia

   en.wikipedia.org/wiki/Egan-Jones_Ratings_Company

   Egan-Jones Ratings Company is a nationally recognized statistical rating organization (NRSRO) that was founded in 1995 to provide "timely, accurate credit ratings." [ 1 ] Egan-Jones rates the credit worthiness of issuers looking to raise capital in private credit markets across a range of asset classes.

8. Top 15 financial scams targeting older Americans — and what ...

   www.aol.com/finance/financial-scams-targeting...

   The FBI Internet Crime Complaint Center (IC3) received more than 101,000 reports of scams and fraud against people ages 60 and older in 2023, causing seniors to lose over $3.4 billion. And those ...

9. Reputation marketing - Wikipedia

   en.wikipedia.org/wiki/Reputation_marketing

   A study done by Neilsen in 2012 suggests that 70% of consumers trust online reviews (15% more than in 2008), second only to personal recommendations. [1] This gives credibility to the social proof theory; most famously studied by Muzafer Sherif, and highlighted as one of the six principles of persuasion by Robert Cialdini.