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Visual merchandising is the practice in the retail industry of optimizing the presentation of products and services to better highlight their features and benefits. The purpose of such visual merchandising is to attract, engage, and motivate the customer towards making a purchase. [1] [2]
Window shopping. Window shopping, sometimes called browsing, refers to an activity in which a consumer browses through or examines a store's merchandise as a form of leisure or external search behaviour without a current intent to buy. Depending on the individual, window shopping can be a pastime or be used to obtain information about a product ...
Display window. A display window, also a shop window ( British English) or store window ( American English ), is a window in a shop displaying items for sale or otherwise designed to attract customers to the store. [1] Usually, the term refers to larger windows in the front façade of the shop. [2]
Storefront. A storefront or shopfront is the facade or entryway of a retail store located on the ground floor or street level of a commercial building, typically including one or more display windows. A storefront functions to attract visual attention to a business and its merchandise. [ 1]
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Andersen Corporation. Andersen Corporation is an international window and door manufacturing enterprise employing 12,000 people at more than thirty manufacturing facilities, logistics centers, and company owned retail locations. Andersen is a private company headquartered in Bayport, Minnesota. [ 1][ 2] Andersen ranked #146 on Forbes List of ...
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