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HelloFresh's business model is to prepare the ingredients needed for a meal, and deliver them to customers, who must then cook the meal using recipe cards, [29] which can take around 30–50 minutes. It generally provides about three two-person meals a week for about $60 to $70. [8] Each week, about 45 recipes are offered for users to choose ...
We also saw average order value declined year on year as a result of soft consumer spending, as well as our low-price strategy, category mix shift, and wide range of free shipping services.
This figure has been consistent for the last few years (ranging between 58% and 69%). Moreover, US respondents asked in the survey listed free shipping (54% mentions) as a most important factor for online shipping. Next in line were exclusive online deals (23%), no sales tax (10%), fast shipping (9%) and in store pickup (5%). [3]
In 2011, Free Shipping Day became a billion-dollar shopping holiday with $1.072 billion in sales, [5] followed by $1.01 billion during Free Shipping Day 2012. [6] In 2013, Knowles changed the format of Free Shipping Day to only include merchants that could waive all minimum order requirements and guarantee delivery by Christmas Eve. [7]
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