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A boycott on Bud Light, the top beer brand in the United States, [ 1] began in April 2023. The boycott began in response to a social media promotion the company conducted with actress and TikTok personality Dylan Mulvaney, a transgender woman. [ 2][ 3] On April 1 2023, as part of a larger campaign to address Bud Light's decline in sales and ...
Bud Light comforted investors by saying it was still the bestselling beer for all of 2023—now even that consolation prize is gone. ... 4th of July forecast: Heat, storms could upend holiday plans.
For the past four weeks ending on July 6, Bud Light captured 6.5% of beer dollar sales at retail stores compared to 7.3% for Michelob Ultra, NIQ data shows. ... 2023 over a one-off sponsored ...
August 22, 2023 at 6:29 PM. Bud Light sales are still lacking flavor. ... And industry experts have pointed to additional discounts on Bud Light since July 4.
[32] [33] Doukeris also said that the company would triple Bud Light's advertising budget in the upcoming months in an attempt to recover billions of dollars of lost sales. [34] [35] In June 2023, Bud Light announced that as promotion for the 2023 4th of July weekend, they would be offering $15 coupons on purchasing 15-pack Bud Lights, which ...
Bud Light represented 6.5% of beer dollar sales in U.S. stores in the four weeks ended July 6, ... In February 2023, the brand had a better than 10% of the total beer sales in U.S. retail stores ...
In its most recent earnings report, the company reported a 13.5% decline in third-quarter US revenue per 100 liters, a key measure of beer sales, for Bud Light. And sales to retailers declined ...
A boycott on Anheuser-Busch products, specifically its Bud Light products, the top beer brand in the United States, began in April 2023. The boycott began due to a sponsorship the company conducted with actress and TikTok personality Dylan Mulvaney on April 1, which was part of a larger campaign to address Bud Light's decline in sales and attract younger audiences.
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