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Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations.
Mailchimp is a marketing automation and email marketing platform. [ 5 ] [ 6 ] [ 7 ] "Mailchimp" is the trade name of its operator, Rocket Science Group, [ 8 ] an American company founded in 2001 by Ben Chestnut and Mark Armstrong, [ 9 ] with Dan Kurzius joining at a later date.
Email marketing via "opt-in" is often successfully used to send special sales offerings and new product information. [75] Depending on the recipient's culture, [ 76 ] email sent without permission—such as an "opt-in"—is likely to be viewed as unwelcome " email spam ".
Direct marketing is a form of communicating an offer, where organizations communicate directly to a pre-selected [ 1] customer and supply a method for a direct response. Among practitioners, it is also known as direct response marketing.
Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online. [ 1] It is often used in order to achieve the following business goals: attract attention and generate leads, expand their customer base, generate or increase online sales, increase brand awareness or credibility ...
Email remarketing. Email remarketing refers to the email systems used by merchants to follow up with website visitors who do not make a desired purchase action. [1] It is a development of email marketing that aims to re-attract website viewers or customers.
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