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Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations.
Customers pay per send or at a fixed monthly rate to have their own user account from which they can manage their contacts and send out email campaigns. Generally the advantage of this type of program is the reliability of the third party vendor and their application. Some bulk email software programs are self-hosted. The customer buys a ...
Email is an important communications service available via the Internet. The concept of sending electronic text messages between parties, analogous to mailing letters or memos, predates the creation of the Internet. [89] [90] Pictures, documents, and other files are sent as email attachments. Email messages can be cc-ed to multiple email addresses.
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Website. www .mailchimp .com. Mailchimp is a marketing automation and email marketing platform. [ 5][ 6][ 7] "Mailchimp" is the trade name of its operator, Rocket Science Group, [ 8] an American company founded in 2001 by Ben Chestnut and Mark Armstrong, [ 9] with Dan Kurzius joining at a later date. [ 10]
Overview. Marketing automation in email campaigns primarily involves the use of software or web-based services to execute, manage, and automate marketing tasks and processes. Automation methods are extensively used to replace manual and repetitive tasks where possible and to implement more personalized approaches for interactions. [1] [2] [3] [4]
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