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Website. ray-ban .com. Ray-Ban is a brand of luxury sunglasses and eyeglasses created in 1936 by Bausch & Lomb. The brand is best known for its Wayfarer and Aviator lines of sunglasses. In 1999, Bausch & Lomb sold the brand to Italian eyewear conglomerate Luxottica Group for a reported $640 million. [ 1][ 2]
There are claims that insufficiently free market competition inflates the prices of frames, which cost an average of $25–$50 U.S. to make, to an average retail price of $300 in the United States. This claim is disputed by some in the industry.
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Ray-Ban introduced the Wayfarer sunglasses in 1952. Plastic eyeglasses mounted in popularity throughout the 1950s and into the 1960s, ultimately supplanting tortoiseshell as the most popular material for eyeglass frames. [citation needed] Buddy Holly iconisized the horn-rimmed style, with his upbeat pop culture rock and roll music.
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When standard Ray-Ban Wayfarers go for $199, the smart glasses $299 starting price gives you a lot of bang for your buck. These are comfortable, easy-to-use, and last all day.