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Psychometrics is a field of study within psychology concerned with the theory and technique of measurement. Psychometrics generally covers specialized fields within psychology and education devoted to testing, measurement, assessment, and related activities. [ 1] Psychometrics is concerned with the objective measurement of latent constructs ...
Sports marketing is an element of sports promotion which involves a wide variety of sectors of the sports industry, including broadcasting, advertising, social media, digital platforms, ticket sales, and community relations. [ 7] Sports marketing is divided into three sectors.
Psychological pricing (also price ending or charm pricing) is a pricing and marketing strategy based on the theory that certain prices have a psychological impact. In this pricing method, retail prices are often expressed as just-below numbers: numbers that are just a little less than a round number, e.g. $19.99 or £2.98. [ 1]
Anthropomorphism is the attribution of human traits, emotions, or intentions to non-human entities. [ 1] It is considered to be an innate tendency of human psychology. [ 2] Personification is the related attribution of human form and characteristics to abstract concepts such as nations, emotions, and natural forces, such as seasons and weather.
Sport psychology is defined by the European Federation of Sport Psychology (FEPSAC) in 1996, as the study of the psychological basis, processes, and effects of sport. [ 1] Sport is defined as any physical activity where the individuals engage for competition and health. [ 2] Sport psychology is recognized as an interdisciplinary science that ...
t. e. A mind map is a diagram used to visually organize information into a hierarchy, showing relationships among pieces of the whole. [ 1] It is often created around a single concept, drawn as an image in the center of a blank page, to which associated representations of ideas such as images, words and parts of words are added.
Social norm. Social norms are shared standards of acceptable behavior by groups. [ 1] Social norms can both be informal understandings that govern the behavior of members of a society, as well as be codified into rules and laws. [ 2] Social normative influences or social norms, are deemed to be powerful drivers of human behavioural changes and ...
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to present a product or service in terms of utility, advantages and qualities of interest to consumers. It is typically used to promote a specific good or service, but there are a wide range of uses, the most common being the ...