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Sports marketing is an element of sports promotion which involves a wide variety of sectors of the sports industry, including broadcasting, advertising, social media, digital platforms, ticket sales, and community relations. [ 7] Sports marketing is divided into three sectors.
Sport psychology is defined by the European Federation of Sport Psychology (FEPSAC) in 1996, as the study of the psychological basis, processes, and effects of sport. [ 1] Sport is defined as any physical activity where the individuals engage for competition and health. [ 2] Sport psychology is recognized as an interdisciplinary science that ...
Basking in reflected glory. Basking in reflected glory ( BIRGing) is a self-serving cognition whereby an individual associates themselves with known successful others such that the winner's success becomes the individual's own accomplishment. [ 1][ 2][ 3] The affiliation of another's success is enough to stimulate self-glory.
Anthropomorphism is the attribution of human traits, emotions, or intentions to non-human entities. [ 1] It is considered to be an innate tendency of human psychology. [ 2] Personification is the related attribution of human form and characteristics to abstract concepts such as nations, emotions, and natural forces, such as seasons and weather.
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to present a product or service in terms of utility, advantages and qualities of interest to consumers. It is typically used to promote a specific good or service, but there are a wide range of uses, the most common being the ...
A mind map is a diagram used to visually organize information into a hierarchy, showing relationships among pieces of the whole. [1] It is often created around a single concept, drawn as an image in the center of a blank page, to which associated representations of ideas such as images, words and parts of words are added.
Language is a complex and dynamic system that produces meaning about social categories such as gender". [ 9] In this sense, power is not something outside this system, but it is a part of it. [ 9] The notion of gender is not static. Rather, this notion varies from culture to culture and from time to time. [ 9] ".
To carry out a complete marketing research, the usage of both neuromarketing and traditional marketing experiments is necessary. As researchers know that customers say what they think they should say, not what they feel, an accurate study will happen in two steps: 1. understand what drives customers' attention, emotions, and memories towards ...