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  2. Pricing strategies - Wikipedia

    en.wikipedia.org/wiki/Pricing_strategies

    Absorption pricing. This pricing method aims to recover all the costs of producing a product. The price of a product includes the variable cost of each item plus a proportionate amount of the fixed costs: Unit Variable Costs + (Overhead + Managing Costs) Ă· Number of units produced = Absorption Price. Fixed or variable costs, direct or indirect ...

  3. Marketing mix - Wikipedia

    en.wikipedia.org/wiki/Marketing_mix

    Price may also be a consumer's expectation for getting a certain product (e.g. time or effort). Price is the only variable that has implications for revenue. Price is the only part of the marketing mix that talks about the value for the firm. Price also includes considerations of customer perceived value. Price strategy; Price tactics; Price ...

  4. Software product line - Wikipedia

    en.wikipedia.org/wiki/Software_product_line

    The Carnegie Mellon Software Engineering Institute defines a software product line as "a set of software-intensive systems that share a common, managed set of features satisfying the specific needs of a particular market segment or mission and that are developed from a common set of core assets in a prescribed way." [3]

  5. Product pipeline - Wikipedia

    en.wikipedia.org/wiki/Product_pipeline

    Product pipeline. A product pipeline is a series of products, either in a state of development, preparation, or production, [1] developed and sold by a company, and ideally in different stages of their life cycle. At any point in a company's life, the goal is to have some products in the growth stage, which is the key stage for establishing a ...

  6. Contribution margin - Wikipedia

    en.wikipedia.org/wiki/Contribution_margin

    Contribution margin (CM), or dollar contribution per unit, is the selling price per unit minus the variable cost per unit. "Contribution" represents the portion of sales revenue that is not consumed by variable costs and so contributes to the coverage of fixed costs. This concept is one of the key building blocks of break-even analysis.

  7. Economic value to the customer - Wikipedia

    en.wikipedia.org/wiki/Economic_value_to_the_customer

    Economic Value to the Customer (EVC) The method aims to guide businesses on how to best price a product or service. The EVC process enables businesses to capture more value than a traditional cost-plus pricing strategy. Companies can leverage the method to estimate the value a customer derives from purchasing a product or service.

  8. Product lining - Wikipedia

    en.wikipedia.org/wiki/Product_lining

    Product line pricing is a product pricing strategy, used when a company has more than one product in a product line. It is a process that traders adopt to separate products in the same category into various price groups, to create different quality levels in the customers’ minds.

  9. Geographical indication - Wikipedia

    en.wikipedia.org/wiki/Geographical_indication

    A geographical indication (GI) is a name or sign used on products which corresponds to a specific geographical location or origin (e.g., a town or region).: 39 The use of a geographical indication, as an indication of the product's source, is intended as a certification that the product possesses certain qualities, is made according to traditional methods, or enjoys a good reputation due to ...