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2012–2022 (Original) Lego Friends focused on 5 teenage girls who live in the fictional town of Heartlake City. Each character had a distinctive personality, illustrated by her favourite activities. [ 5][ 6] Andrea – a confident and charismatic singer who loves to perform. She has a pet bird whom she calls Pepper. [ 7]
Lego Friends (stylized as LEGO Friends) is a product range of Lego construction toys designed primarily for girls that was launched in 2012. It introduced "mini-doll" figures, which are about the same size as traditional Lego minifigures but are more detailed and realistic. The original cast consisted of Andrea, Olivia, Stephanie, Mia and Emma.
In the same year, Lego also planned the concept for the now successful theme Lego Ninjago. In 2011, Lego released a TV series titled Ninjago: Masters of Spinjitzu and Ninjago series achieved popularity. A video game based on the show was later released and the show reached its planned conclusion after a two-year run.
Lego Dreamzzz theme was launched on 1 August 2023. As part of the marketing campaign, The Lego Group released eleven sets based on Lego Dreamzzz Trials of the Dream Chasers TV series. Each set features different dream creatures, buildings and vehicles. Minifigures including Mateo, Izzie, Cooper, Logan and Zoey were released as well.
More recently, in 2023, Lego updated their popular Lego Friends line to include eight characters with a range of disabilities, some visible and some invisible. Lego chose not to name the ...
A Lego theme is a product line of Lego construction toys produced by The Lego Group based on a central concept. Before 1978, Lego produced several construction sets with common themes, but they were not necessarily branded as part of a single series or theme.
Lego Elves (stylised as LEGO Elves) was a Lego product line produced by The Lego Group that was launched in 2015. [2] [3] The product line was based on the storyline of accompanying animated series on Disney Channel, the Lego YouTube channel, and Netflix which follow the adventures of a character named Emily Jones who travels to a magical land called Elvendale.
Lego Hidden Side (stylized as LEGO Hidden Side) was a Lego theme that was first introduced in August 2019. [ 2][ 3] It took place in the fictional city of "Newbury" and linked Lego playsets to an app of the same name (for iOS and Android ), which was used to hunt, capture and collect ghosts via augmented reality. [ 4][ 5] The series came on the ...
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