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A sari (sometimes also saree [1] or sadi) [note 1] is a women's garment from the Indian subcontinent. [2] It consists of an un-stitched stretch of woven fabric arranged over the body as a robe, with one end attached to the waist, while the other end rests over one shoulder as a stole (shawl), [3] sometimes baring a part of the midriff.
In India, women's clothing varies widely and is closely associated with the local culture, religion and climate. Traditional Indian clothing for women across the country in Indian includes saris worn with choli tops; a skirt called a lehenga or chaniya worn with choli and a dupatta scarf to create an ensemble called a ghagra choli ; while many ...
Limeroad. Limeroad is an Indian online marketplace, [1] owned by V MART RETAIL LIMITED [3] The company is based in Gurugram, Haryana . It is India's first women's social shopping website. [4] [5] It deals in clothing and accessories for women, men and kids. [6] [7] The portal allows its users to create their own look on a virtual scrapbook by ...
Tokyo National Museum. History of clothing in the Indian subcontinent can be traced to the Indus Valley civilization or earlier. Indians have mainly worn clothing made up of locally grown cotton. India was one of the first places where cotton was cultivated and used even as early as 2500 BCE during the Harappan era.
In July 2016, Myntra acquired their rival Jabong.com to become India's largest fashion platform. [30] In October 2017, Myntra partnered with the Ministry of Textiles to promote the handloom industry. [31] [32] In April 2017, the company acquired InLogg, a city-based technology platform for the e-commerce sector. [33]
India is a country with an ancient clothing design tradition, yet an emerging fashion industry. Though a handful of designers existed prior to the 1980s, the late 1980s and the 1990s saw a spurt of growth. This was the result of increasing exposure to global fashion and the economic boom the economic liberalization of the Indian economy in 1990.
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