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Houzz is a game changer for all varieties of household items - Forbes
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URL. www.houzz.com. Users. 65 million (November 2021) [1] Launched. February 2009; 15 years ago (2009-02) Houzz is an American website, online community and software for architecture; interior design and decorating; landscape design and home improvement. It was founded in 2009 and is based in Palo Alto, California.
Afterpay Limited (abbreviated as Afterpay) is a multinational financial technology company owned by Block, Inc., best known for its buy now, pay later (BNPL) service. It was founded in Australia and also operates in the United Kingdom, Canada, the United States, and New Zealand. Afterpay was founded in 2014 by Nick Molnar and Anthony Eisen. [1]
The economist Alex Tabarrok has argued, that the success of this promotion lies in the fact that consumers value the first unit significantly more than the second one. So compared to a seemingly equivalent "Half price off" promotion, they may only buy one item at half price, because the value they attach to the second unit is lower than even the discounted price.
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