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Coupon. In marketing, a coupon is a ticket or document that can be redeemed for a financial discount or rebate when purchasing a product. Customarily, coupons are issued by manufacturers of consumer packaged goods [1] or by retailers, to be used in retail stores as a part of sales promotions. They are often widely distributed through mail ...
t. e. Promotional merchandise are products branded with a logo or slogan and distributed at little or no cost to promote a brand, corporate identity, or event. Such products, which are often informally called promo products, swag[1] (mass nouns), tchotchkes, or freebies (count nouns), are used in marketing and sales.
A promotional recording, promo, or plug copy is an audio or video recording distributed free, usually in order to promote a recording that is or soon will be commercially available. Promos are normally sent directly to broadcasters, such as music radio and television stations, and to tastemakers, such as DJs, music journalists, and critics, in ...
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The holiday shopping season in India has traditionally been aligned around the "festive period" of major festivals usually falling around October or November, such as Diwali. [ 36 ] [ 37 ] [ 38 ] Similar to U.S.-style shopping events such as Black Friday, online retailers adopted the practice of holding multi-day promotions during this period ...
Sales promotion is one of the elements of the promotional mix. The primary elements in the promotional mix are advertising, personal selling, direct marketing and publicity / public relations. Sales promotion uses both media and non-media marketing communications for a predetermined, limited time to increase consumer demand, stimulate market ...
Fare basis code. A fare basis code (often just referred to as a fare basis) is an alphabetic or alpha-numeric code used by airlines to identify a fare type and allow airline staff and travel agents to find the rules applicable to that fare. Although airlines now set their own fare basis codes, there are some patterns that have evolved over the ...