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Abercrombie & Fitch Co. (A&F) is an American lifestyle retailer that focuses on contemporary clothing. Its headquarters are in New Albany, Ohio. The company operates three offshoot brands: Abercrombie Kids, Hollister Co., and Gilly Hicks. [2] As of February 2020, the company operated 854 stores across all its brands. [1] [2]
Hollister Co., often advertised as Hollister or HCo., is a retail brand owned by Abercrombie & Fitch Co, selling apparel, accessories, and fragrances. Goods are available in-store and through the company's online store. [ 3][ 4] Hollister says it was founded in 1922 in Hollister, California; however, it was founded in 2000 in Ohio by ...
The history of Abercrombie & Fitch began in the 19th century and extends into the 21st century. Key figures who changed and influenced the course of Abercrombie & Fitch 's history include co-founders David T. Abercrombie and Ezra Fitch, Limited Brands and Michael Jeffries, the former chairman and CEO. [ 1]
And in the ’90s and 2000s, the preppy youthquake mall-fashion outlet Abercrombie & Fitch told a very big story. It was a story of where America — or, at least, a powerful slice of the ...
Abercrombie, originally a sporting goods store for America’s elite, would now cater to teens and young adults. Wexner hired Mike Jeffries in 1992 to lead the company and be the brand’s architect.
White Hot: The Rise & Fall of Abercrombie & Fitch details the store's success and controversies, including its racist and exclusionary practices. The documentary focuses on the rise in popularity of the brand after the arrival of CEO Mike Jeffries in 1992, and his practices which led to a 2003 class-action suit which alleged racial discrimination in the stores’ hiring policies. [7]
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