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Got Milk? (often stylized as got milk?) is an American advertising campaign on television and YouTube encouraging the consumption of milk and dairy products. Created by the advertising agency Goodby Silverstein & Partners for the California Milk Processor Board in 1993, it was later licensed for use by milk processors and dairy farmers.
‘Got Milk,’ America’s most memorable ad campaign, was everywhere in the 1990s. But did it get Americans to drink more milk?
It’s been a quarter century since "Got Milk?" entered public consciousness. Here’s the story of one of the most famous ad campaigns in history.
Remember the iconic “Got Milk?” campaign? Discover how this slogan became a pop culture phenomenon! From Taylor Swift to Shaq, Superman, and Tom Brady, learn...
1993 debut commercial for the "got milk?" campaign, directed by Michael Bay, starring Sean Whalen, referencing the famous duel between Alexander Hamilton and...
Our research shows that “got milk?” has become the most remembered tagline in beverage history, outstripping those of beer and soft drink companies with budgets many times the size of ours.
It's no accident the "Got Milk?" campaign lasted nearly 20 years. Here's what every marketer needs to know about why it was so successful.