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The Sears Catalog. The roots of the Sears catalog are as old as the company. In 1888, Richard Sears first used a printed mailer to advertise watches and jewelry. He illustrated the cover of the 1894 catalog declaring it the "Book of Bargains: A Money Saver for Everyone." This catalog expanded from watches and jewelry, to include merchandise ...
History of the Sears Catalog. The 1943 Sears News Graphic wrote that the Sears catalog, "serves as a mirror of our times, recording for future historians today’s desires, habits, customs, and mode of living." The roots of the Sears catalog are as old as the company. In 1888, Richard Sears first used a printed mailer to advertise watches and ...
1888. The R.W. Sears Watch Co., the first catalog issued by Richard Sears featured watches and jewelry. 1889. Evolution of the company involved various catalogs including "The Warren Company" and the "A.C. Roebuck & Company." Catalogs produced for these companies.
Sears has opened the doors to its vast archival collection and invited the public to peek inside. More than 100 years of stories, product and brand histories, photographs, catalog images and more are now available online.
Libraries with microfilm collections of Sears catalogs: Check with your local librarian to see if a branch near you has Sears catalog records available. Alabama. Birmingham Public Library. 2100 Park Place. Birmingham, Alabama. Mobile Public Library. 564 Dr. Martin Luther King, Jr., Ave. Mobile, Alabama.
By 1935, Sears was selling only houses, not lots or financing, and despite the ever-brimming optimism of corporate officials, Modern Homes sold its last house in 1940. Between 1908 and 1940, Modern Homes made an indelible mark on the history of American housing. A remarkable degree of variety marks the three-plus decades of house design by Sears.
A Brief Chronology of Sears History. 1886. Richard Sears starts selling watches to supplement his income as station agent at North Redwood, Minn. 1887. Sears settles in the company's first Chicago location and hires a watchmaker named Alvah C. Roebuck. 1888. Date of the earliest catalog featuring only watches and jewelry.
Sears has opened the doors to its vast archival collection and invited the public to peek inside. More than 100 years of stories, product and brand histories, photographs, catalog images and more are now available online.
Images of Sears Homes. Click on the associated link for a collection of images and photographs of almost all 447 house designs sold through the Sears Modern Homes program. You can search the house listings by clicking on a group of years (1908–1914, 1915–1920, 1921–1926, 1927–1932 and 1933–1940). You will then see a thumbnail picture ...
The very first Sears Wish Book, known as the Sears Christmas Book catalog, came out in 1933. Featured items in this first catalog included the “Miss Pigtails” doll, an electric (battery powered) toy automobile, a Mickey Mouse watch, fruitcakes, Lionel electric trains, a five pound box of chocolates, and live singing canaries.