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Sales promotion is one of the elements of the promotional mix. The primary elements in the promotional mix are advertising, personal selling, direct marketing and publicity / public relations. Sales promotion uses both media and non-media marketing communications for a predetermined, limited time to increase consumer demand, stimulate market ...
Microsoft Word is a word processor included in Microsoft Office and some editions of the now-discontinued Microsoft Works. The first version of Word, released in the autumn of 1983, was for the MS-DOS operating system and introduced the computer mouse to more users.
In voting to keep the policy rate steady in the 5.25%-5.50% range where it has now been for a year, "participants noted that progress in reducing inflation had been slower this year than they had ...
The levelized cost of electricity (LCOE) is a metric that attempts to compare the costs of different methods of electricity generation consistently. Though LCOE is often presented as the minimum constant price at which electricity must be sold to break even over the lifetime of the project, such a cost analysis requires assumptions about the value of various non-financial costs (environmental ...
Rates on a 15-year mortgage stand at an average 6.27% for purchase and 6.29% for refinance, down 1 basis points from 6.28% for purchase and 4 basis points from 6.33% for refinance this time last week.
A good's price elasticity of demand ( , PED) is a measure of how sensitive the quantity demanded is to its price. When the price rises, quantity demanded falls for almost any good ( law of demand ), but it falls more for some than for others. The price elasticity gives the percentage change in quantity demanded when there is a one percent ...
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