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Ray-Ban is a brand of luxury sunglasses and eyeglasses created in 1936 by Bausch & Lomb. The brand is best known for its Wayfarer and Aviator lines of sunglasses. In 1999, Bausch & Lomb sold the brand to Italian eyewear conglomerate Luxottica Group for a reported $640 million.
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From the classic Ray-Ban aviators to a super stylish and on-trend circular silhouette, there's a pair for every kind of style. Ray-Ban sunglasses are 40 percent off for Amazon Prime Day Skip to ...
The company listed in New York in 1990, [20] and in Milan in December 2000, [21] joining the MIB-30 (now FTSE MIB) index in September 2003. [22] The listing raised money for the company and allowed it to use its shares to acquire other brands, starting with Italian brand Vogue Eyewear in 1990, Persol and LensCrafters in 1995, Ray-Ban from ...
The economist Alex Tabarrok has argued, that the success of this promotion lies in the fact that consumers value the first unit significantly more than the second one. So compared to a seemingly equivalent "Half price off" promotion, they may only buy one item at half price, because the value they attach to the second unit is lower than even the discounted price.
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