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Ray-Ban is a brand of luxury sunglasses and eyeglasses created in 1936 by Bausch & Lomb. The brand is best known for its Wayfarer and Aviator lines of sunglasses. In 1999, Bausch & Lomb sold the brand to Italian eyewear conglomerate Luxottica Group for a reported $640 million.
Luxottica Retail has about 9,100 retail locations [4] [42] in the United States, Latin America, Canada, India, China, Australia, New Zealand, South Africa, the United Kingdom, and United Arab Emirates. [23] The headquarters of the retail division is in Mason, Ohio, United States (North America). [23] Their retail banners include the following: [43]
LensCrafters had just three locations when U.S. Shoe purchased it; by 1989, there were 350 locations, and LensCrafters was generating 40% of U.S. Shoe's operating income. [12] In 1992, LensCrafters surpassed Pearle Vision to become the largest chain of eyeglass retailers in the United States, with roughly $660 million in annual revenue. [8]
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1950s singer Buddy Holly helped popularise Wayfarers. Ray-Ban Wayfarer sunglasses and eyeglasses have been manufactured by Ray-Ban since 1952. Made popular in the 1950s and 1960s by music and film icons such as Buddy Holly, Roy Orbison and James Dean, Wayfarers almost became discontinued in the 1970s, before a major resurgence was created in the 1980s through massive product placements.
EssilorLuxottica retail brands by number of locations in 2020 [34] Brand name Number of locations Sunglass Hut: 3,239 Óticas Carol 1,402 LensCrafters: 1,094 Vision Express 549 Pearle Vision: 548 Target Optical: 536 GMO 447 Salmoirgahi & Viganò 389 Oakley: 384 OPSM: 376 Ray-Ban: 248 David Clulow Optical 123 All others 153
The AN6531 Comfort Cable aviator sunglasses frame kept being issued by the U.S. military as No. MIL-G-6250 glasses after World War II with different lenses as Type F-2 (arctic) and Type G-2 aviator sunglasses but fitted with darker lenses until their substitute the Type HGU-4/P aviator sunglasses became available in the late 1950s.
That's a low bar, given how deeply its first generation of the Ray-Ban glasses from 2021 disappointed — selling only about 300,000 pairs, less than 10% of which were still in use last summer.