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Toys "R" Us is an American toy, clothing, and baby product retailer owned by Tru Kids (doing business as Tru Kids Brands) and various others. The company was founded in 1948; its first store was built in April 1948, with its headquarters located in Parsippany-Troy Hills, New Jersey , in the New York metropolitan area .
Toy advertising is the promotion of toys through a variety of media. Advertising campaigns for toys have been criticized for trading on children's naivete and for turning children into premature consumers. Advertising to children is usually regulated to ensure that it meets defined standards of honesty and decency.
Each figure is an original character with new clothing and facial designs, and many contain previously unseen accessories. Each series usually contains 16 different minifigures; however, some series contain as few as 9 minifigures, while others contain up to 22. Since 2021, the number of different minifigures for a series is set to 12.
He also launched a clothing line (called "Todd Smith"). The brand produced popular urban apparel. Designs included influences from LL's lyrics and tattoos, as well as from other icons in the hip-hop community. LL Cool J has written four books, including I Make My Own Rules, (1997), an autobiography cowritten with Karen Hunter.
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In 2012, toy retailer Toys "R" Us included the Ninjago Epic Dragon Battle set (9450) on its annual Hot Toy List, which it considered to be a cross-section of the best new toys of the season. In the same year, Ninjago ranked as one of the top five Lego properties of 2012, which together accounted for 50 per cent of all construction sets sold in ...
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