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Account executive. Account executive is a role in sales, advertising, marketing, and finance involving intimate understanding of a client company's objectives and products and a professional capability to provide effective advice toward creation of successful promotional activities and strategies. [1] The account executive (AE) directly works ...
Account manager. An account manager ( AM) is a person who works for a company and is responsible for the management of sales and relationships with particular customers. An account manager maintains the company's existing relationships with a client or group of clients, so that they will continue using the company for business.
Business development entails tasks and processes to develop and implement growth opportunities within and between organizations. [1] It is a subset of the fields of business, commerce and organizational theory. Business development is the creation of long-term value for an organization from customers, markets, and relationships. [2]
Senior management. Senior management, executive management, or upper management is an occupation at the highest level of management of an organization, performed by individuals who have the day-to-day tasks of managing the organization, sometimes a company or a corporation .
KPI – Key Performance Indicator, a type of performance measurement. An organization may use KPIs to evaluate its success, or to evaluate the success of a particular activity in which it is engaged. An organization may use KPIs to evaluate its success, or to evaluate the success of a particular activity in which it is engaged.
The Key West Agreement is the colloquial name for the policy paper Functions of the Armed Forces and the Joint Chiefs of Staff drafted by James V. Forrestal, the first United States Secretary of Defense. Its most prominent feature was an outline for the division of air assets between the Army, Navy, and the newly created Air Force which, with ...
A comptroller (pronounced either the same as controller or as / kəmpˈtroʊlər /) is a management -level position responsible for supervising the quality of accounting and financial reporting of an organization. A financial comptroller is a senior-level executive who acts as the head of accounting, and oversees the preparation of financial ...
Account planning. Account planning brings the focus on the consumer into the process of developing advertising. Planning is a job function relating to the application of strategy and planning. The discipline and its tools and techniques help to build unique directions, propositions and communications concepts across advertising and marketing ...
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