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  2. Advertising and marketing controversies in the Philippines

    en.wikipedia.org/wiki/Advertising_and_marketing...

    Advertising agency Description Controversy summary Ref. Pepsi Number Fever: 1992: Consumer sales promotion: PepsiCo products: PepsiCo encouraged sales of its soda products through a sales promotion. In 1992, it announced that it would print numbers ranging from 001 to 999 inside the caps of its bottled soda products.

  3. Pepsi Number Fever - Wikipedia

    en.wikipedia.org/wiki/Pepsi_Number_Fever

    Pepsi Number Fever. The logo for the sales promotion. Market share of Pepsi in the Philippines initially increased from 19.4% to 24.9%. Mistake in ₱1 million grand prize winning bottle cap distribution led to riots and deaths. The Pepsi Number Fever, [1] also known as the 349 incident, [2] was a promotion held by PepsiCo in the Philippines in ...

  4. List of Pepsi spokespersons - Wikipedia

    en.wikipedia.org/wiki/List_of_Pepsi_spokespersons

    In Pakistan, Pepsi sponsors the Pakistan cricket team and many Pakistani celebrities and personalities have been spokespersons for the brand including Hadiqa Kiani, Junaid Jamshed, Shoaib Akhtar, Bob Woolmer, Younus Khan, Kamran Akmal, Adnan Sami, Reema Khan, Call, and Vital Signs. In India, Pepsi first used Aamir Khan, model turned actress ...

  5. Leonard v. Pepsico, Inc. - Wikipedia

    en.wikipedia.org/wiki/Leonard_v._Pepsico,_Inc.

    Leonard v. Pepsico, Inc., 88 F. Supp. 2d 116, (S.D.N.Y. 1999), aff'd 210 F.3d 88 (2d Cir. 2000), more widely known as the Pepsi Points case, is an American contract law case regarding offer and acceptance. The case was brought in the United States District Court for the Southern District of New York in 1999; its judgment was written by Kimba Wood.

  6. The History of Coca-Cola and Pepsi’s Rivalry — And Which Is ...

    www.aol.com/history-coca-cola-pepsi-rivalry...

    May 10, 2021 at 11:00 AM. KUALA LUMPUR, MALAYSIA - FEBRUARY 26TH, 2017. Both Coca-Cola and Pepsi can trace their origins back to the 1890s, and the two sodas seemed to be able to peacefully co ...

  7. Pepsi Challenge - Wikipedia

    en.wikipedia.org/wiki/Pepsi_Challenge

    Pepsi Challenge. The Pepsi Challenge is an ongoing marketing promotion run by PepsiCo since 1975. It is also the name of a cross country ski race at Giant's Ridge Ski Area in Biwabik, Minnesota, an event sponsored by Pepsi. [1]

  8. Live for Now - Wikipedia

    en.wikipedia.org/wiki/Live_for_Now

    Kendall Jenner. " Live for Now ", also known as " Live for Now Moments Anthem ", [2] is a 2017 short film commercial for Pepsi by PepsiCo featuring Kendall Jenner and the song "Lions" by Skip Marley. According to a statement from PepsiCo, the ad’s purpose was initially to reach millennials and “to project a global message of unity, peace ...

  9. Pepsi - Wikipedia

    en.wikipedia.org/wiki/Pepsi

    Website. www.pepsi.com. Pepsi is a carbonated soft drink with a cola flavor, manufactured by PepsiCo. As of 2023, Pepsi is the second most valuable soft drink brand worldwide behind Coca-Cola; [1] the two share a long-standing rivalry in what has been called the "cola wars". [2]