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Internet marketing. Search engine optimization ( SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [ 1][ 2] SEO targets unpaid traffic (known as "natural" or "organic" results) rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds ...
Yahoo! Games was a section of the Yahoo! website, launched on March 31, 1998, in which Yahoo! users could play games either with other users or by themselves. The majority of Yahoo! Games was closed down on March 31, 2014 and the balance was closed on February 9, 2016. [ 3] Yahoo! announced that "changes in supporting technologies and increased ...
Metasearch engine. A metasearch engine (or search aggregator) is an online information retrieval tool that uses the data of a web search engine to produce its own results. [ 1][ 2] Metasearch engines take input from a user and immediately query search engines [ 3] for results. Sufficient data is gathered, ranked, and presented to the users.
Backlink. Relative to some web resource, a backlink is a link from some other website (the referrer) to that web resource (the referent ). [ 1] A web resource may be (for example) a website, web page, or web directory. [ 1] A backlink is a reference comparable to a citation. [ 2] The quantity, quality, and relevance of backlinks for a web page ...
Internet marketing. Local search engine optimization ( local SEO) is similar to (national) SEO in that it is also a process affecting the visibility of a website or a web page in a web search engine 's unpaid results (known as its SERP, search engine results page) often referred to as "natural", "organic", or "earned" results. [ 1]
Cloaking. Cloaking is a search engine optimization (SEO) technique in which the content presented to the search engine spider is different from that presented to the user's browser. This is done by delivering content based on the IP addresses or the User-Agent HTTP header of the user requesting the page. When a user is identified as a search ...
Google Search (also known simply as Google or Google.com) is a search engine operated by Google. It allows users to search for information on the Internet by entering keywords or phrases. Google Search uses algorithms to analyze and rank websites based on their relevance to the search query. It is the most popular search engine worldwide.
“The distribution agreements have caused a third key anticompetitive effect: They have reduced the incentive to invest and innovate in search.” US judge describes how Google built and defended ...